This is a challenging case for you must begin by placing yourself in the time period of the case. Technology is advancing and the PIXAR team is converting technology to use in movie making. The key to understanding this case is the collaborative nature of film making. Imagine an elliptical table in the center of a huge building. Behind each chair at teh table in which the director, a producer, a character producer, a graphics person, a technology person

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$$etc sit during meetings is door. The door leads to the other people at PIXAR in that specialty. Some are working alongside the lead, others on other projects, but they all work in a shared space. PIXAR's issue is not how great the movies are

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$$its that they can't make them fast enough.