This is a crystalline concept that flows from deep understanding about the intersection of three circles: 1) what you are deeply passionate about, 2) what you can be the best in the world at, and 3) what best drives your economic or resource engine

Question 14 options:

	The 5 forces
	CX Ecosystem
	The balanced Scorecard
	The Hedgehog

Which of the following is a quote from Micheal Porter that describes strategy?

Question 1 options:

Strategy aligns mission, values, and purpose.

Strategy involves creating "fit" among a company's activities.

Strategy is the purview of the Csuite.

Strategy articulates the goal that is to be achieved.

A successful CX Strategy is independent of the corporate strategy.

Question 3 options:

True

False

Which of these is not part of the definition of Customer Experience Design:

Question 7 options:

	Understanding customer needs
	Creating products and services- physical or digital or both-that address these unmet needs
	Responding proactively or reacting to customer interactions in ways
	Using predictive data to drive marketing initiatives