This is a discussion board post, please reply:

A project charter is fairly high-level brief document. Its purpose is to define the project objectives, scope and responsibilities, typically this document is to be approved by upper management teams and acts to help to distinguish needs and a project sponsor. "The charter has one primary purpose: to authorize a project manager to use defined resources to complete a project. Secondarily, the charter should assign a project sponsor. These two people will manage and support the project across multiple teams and through several phases." (Banner, 2019)

As per Celeste Banner, in her article Difference Between Project Charter & Project Scope, it is evident that a good project charter should include:

1. Introduction - justifying project need
2. Statement of the project objectives
3. List of high-level project requirements (time, quality, scope and budget)
4. Description of what the end product should be like
5. Known project risks and problems
6. Milestones to meet (including end dates)
7. Expected budget of the project
8. List of stakeholders
9. List of critical success factors
10. Table showing the names and responsibilities of all on the project team

To further review this, I have decided to use a Brand Campaign Project Charter Example, for the company's quarter two project charter. Their purpose and objectives are clearly listed as they hope to increase brand awareness by launching display and videos ads in Q3 to raise brand awareness for their digital campaigns. To dive deeper into the project objectives, they have provided list of measurables that will be delivered upon completion of the project. These deliverables include a newly designed landing page, display ads according to platform needs, and video spots also according to size and needs. Through doing so they broke the objectives down further into the creative points they would like to touch upon in each segment of the deliverable. All of these were done at a very high level to give the identified stakeholders at the bottom of the charter some insight into what the deliverable will look like. To ensure the deliverables have guidelines and boundaries, the charter also included something that is out of scope as reference. Finally, we also get a breakdown on what it will require from brand design team, weekly hours, and the media spend budget this project will require.

This document is clear, concise, and touches on what will be included as well as what will not be in scope. This is a very high level "proposal" to see if the campaign will get picked up. Once this is approved of it will be a great stepping stone for planning for the project manager at hand.

Project Charter URL: https://asana.com/resources/project-charter

Work Cited:

Banner, C. (2019). Difference between project charter & project scope. Bizfluent.