This is a graded discussion: $50$ points possible

Module $3$ Discussion $-$ Marketing Research$/$Market Segmentation Question $1$

$1$: Assume that a multi$-$specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middleaged, white$-$collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?