Question: This is a great video case that sums up how a company can use all the foundations of marketing we've been learning about this course.

This is a great video case that sums up how a company can use all the foundations of marketing we've been learning about this course. Even if you don't complete the questions for credit, I highly recommend the video. Please see the video below and answer the following questions for extra credit points (you can earn up to 50 extra credit points in the homework assignment group for completing the case): 1. Consider the different marketing management philosophies (Production, Sales, Marketing, Societal Marketing). Which philosophy do you think Flex adheres to? Do you think this philosophy changed throughout Flex's existence? (ie, Did it start out as one and then become another?) Why? 2. From a consumer behavior standpoint, which factors might affect the consumer of Flex Watches the most (ie, social factors, individual factors, cultural factors, or psychological factors)? Why? (Hint: Consider reference groups, age, and culture and values.) 3. What is Flex Watches primary target market? What is its positioning? 4. Discuss how Flex made some missteps and had successes in each element of the marketing mix (the 4Ps). This is a great video case that sums up how a company can use all the foundations of marketing we've been learning about this course. Even if you don't complete the questions for credit, I highly recommend the video. Please see the video below and answer the following questions for extra credit points (you can earn up to 50 extra credit points in the homework assignment group for completing the case): 1. Consider the different marketing management philosophies (Production, Sales, Marketing, Societal Marketing). Which philosophy do you think Flex adheres to? Do you think this philosophy changed throughout Flex's existence? (ie, Did it start out as one and then become another?) Why? 2. From a consumer behavior standpoint, which factors might affect the consumer of Flex Watches the most (ie, social factors, individual factors, cultural factors, or psychological factors)? Why? (Hint: Consider reference groups, age, and culture and values.) 3. What is Flex Watches primary target market? What is its positioning? 4. Discuss how Flex made some missteps and had successes in each element of the marketing mix (the 4Ps)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Paul Bergey is in charge of loading cargo ships for International Cargo Company (ICC) at the port in Newport News, Virginia. Paul is preparing a loading plan for an ICC freighter destined for Ghana....

Read the article below thoroughly. Follow the directions identified on how to choose a product or service, choose an objective, segment a market, choose a target market and identify an example for...

ISSUES IN ACCOUNTING EDUCATION Vol. 26, No. 3 2011 pp. 521-545 American Accounting Association DOI: 10.2308/iace-50031 Breach of Data at TJX: An Instructional Case Used to Study COSO and COBIT, with...

Set Student Name: 1. Describe the relationship between two variables that have a correlation coefficient value: a. Near -1 b. Near 0 c. Near 1 2. Data was collected where a weightlifter was asked to...

Instuctor's Annotated Edition TENTH EDITION Understandable Statistics Concepts and Methods Charles Henry Brase Regis University Corrinne Pellillo Brase Arapahoe Community College Australia Brazil...

STRATEGY How Companies Become Platform Leaders Under the right circumstances, * companies of any size can grow to become platform leaders. And particular business and technology decisions can help...

Make the summary of the following chapter "Basic Elements of Planning and Decision Making" . Obviously, insurance companies incur immense risks because of the number of policies they issue, but you...

Summarize the following chapter: (Basic Elements of Planning and Decision Making) Obviously, insurance companies incur immense risks because of the number of policies they issue, but you may not know...

Hello, I need help with with Return of the Tallahassee Beancounters Case (the 2010 version). The solution and teachers handouts for the 2003 version have already been made available, however it's...

1. Analyze the article Remember to use the analysis tools in your writing ask yourself after reading the article "so what?" and "why is this important?" *** Article: Marketing is important to every...

If the graph of an exponential function passes through the points (1,6) and (4, 48), write an equation for the function.

1. What options are available to Nils? 2. What would you do and why? On December 26, 2004, an earthquake reaching 9.1 on the Richter scale triggered a series of devastating tsunamis off the coast of...

Determine the approximate monthly cost of spending $ 3 2 . 3 3 $ 3 2 . 3 3 on takeout at least 5 5 times a week. ( Assume four weeks in a month. )

When older adults have difficulty with transportation and communication, or may be reluctant to request needed assistance to which they are entitled, they may be in need of: Group of answer choices...