This is a group Assignment, each group maximum 3 students only.

It should be a Plagiarism free document [Plagiarism occurs when others work such as print material, images, audio-visual creations, computer programs, electronic materials, etc. are used without appropriate acknowledgement and reference].

YOUR ASSIGNMENT INVOLVES TWO PARTS:

Part 1: Retailer Analysis:

Select any two retailers of your choice and analyze the way in which they carry on their business. Compare them. Summarize your suggestions on how these retailers can improve the shopping experience for their customers, increase sales, and improve their image.

Part 2: Evaluate store layout, design and visual merchandising:

From the above two retailers evaluate the store layout, design and visual merchandising techniques employed. Identify which retailer is best and why?

Explain your answers through the following questions:

• Promotion
• Layout
• Merchandising

Submit the assignment by Soft copy through e-learning.

LAST DATE FOR SUBMITTING THE ASSIGNMENT: 16^TH DECEMBER

Note:

Mention Name of the Course, Section No, Id No and Your Full Name on the first page of Assignment.