This is a group project. Your group will act as Research Consultants to a Client. Your responsibility is to design, implement, analyze and present the results of an international market research study. This is a significant project, worth the majority of your mark. You should plan to spend significant time on this project outside of class time throughout the module. Work is to be submitted by the given due date and time.

Choose a company that does not in any way currently operate in a given country (and that has never previously attempted to operate in that country) and conduct market research to formulate a market entry strategy into that country.