This is a marketing assignment. I need help understanding/ finding the information needed.

Collect secondary data utilizing the sources mentioned on Slide 3 of Chapter 3 (Information is provided below) and summarize the brand and/or product perceptions mentioned in these sources.

Gather data from three different sources coming from the same or different types of sources (e.g., scholarly article, newspaper article, report).

The brand I chose is Sephora. I need some "secondary data"

Info:

Secondary Data (Desk research): Data gathered for some other purpose than the immediate study

Internal secondary data: Data existing in the organization e.g., previous marketing research results, sales reports, accounting reports, consumer comments, employee interviews

External secondary data: Data collected by other organizations, e.g., governments, trade associations, nonprofit organizations

Primary Data (Field research): Data gathered by the organization to answer a current research question

Ch 3 info: External Sources of Secondary Data Popular Sources e.g., Bloomberg Businessweek, Harvard Business Review, Forbes, BBC, Economist, Wall Street Journal Scholarly Sources e.g., Google Scholar, peer reviewed marketing journals (e.g., Journal of Marketing, available in UNLV library) Government Sources e.g., census.gov, Catalogue of Government Publications (U.S.) Commercial Sources (Syndicated Data) Consumer panels (e.g., media panels), store audits / optical-scanner reports