Question: this is a marketing assignment. need answers ASAP SECTION A Q.1 You have been assigned a job at new automobile company which makes three different

this is a marketing assignment. need answers ASAP this is a marketing assignment. need answers ASAP
SECTION A Q.1 You have been assigned a job at new automobile company which makes three different model of cars, hatchback, sedan and SUV. The company is looking for a lucrative segment of the market to target and develop an overall marketing strategy. i) Based on your knowledge of effective segmentation, divide/segment the market on demographic and psychographic bases. ii) Select target market segment and determine the strategy whether targeting broadly or narrowly. (10 Marks) Word Limit (250 words) Answer: Q.2. Explain using an example of mobile phone the three levels of products of services. Also identify the type of consumer project and briefly explain the marketing considerations for that specify type of consumer product. (10 Marks) Word Limit (250 words)

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