Question: This is a marketing question, please select (one) answer. Given the high cost of movie production, studios exercise a high degree of caution in deciding

This is a marketing question, please select (one) answer.

Given the high cost of movie production, studios exercise a high degree of caution in deciding which projects to green-light. Often, high concept movies receive preference. High concept movies exhibit all of the following qualities except:

	a.	known stars and/or director
	b.	a unique and complex storyline
	c.	opportunities for merchandising of licensed products
	d.	a connection to prequels, a best-selling book, or a successful theatrical production

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