Question: This is a marketing question, please select (one) answer. The article entitled, Big Data and Hollywood, A Love Story, discusses how Hollywood executives are hoping

This is a marketing question, please select (one) answer.

The article entitled, "Big Data and Hollywood, A Love Story," discusses how Hollywood executives are hoping to use data analytics to help ensure the commercial success of the films they release. Which of the following is cited in the article as a potential problem in employing big data for this purpose?

	a.	The expense may exceed the potential benefits.
	b.	There is not sufficient data available for this purpose.
	c.	This approach is seen as unnecessary because most movies have universal appeal.
	d.	This approach will stifle creativity leading studios to fund projects of the type that were successful in the past.

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