This is a matching question worth $4$ points.

We discussed the attention$-$contingent advertising model. Below you can see the four strategic goals $($e$.$g$.,$ Grabbing Attention$)$ associated with the four levels of this model as well as four examples of how this might be executed in advertising. Please match each execution to the strategic goal it would be appropriate for.

Please know that presentation order is randomized by Blackboard, so do not read anything into how the list is ordered!

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Execution: Animals that are running and jumping around quickly

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Execution: A short phrase in which two key letters are missing from a word

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Execution: A beautifully composed photograph of an artful still life

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Execution: A reference to a quote from a famous political speech

I.

Strategic Goal: Competing for Attention

II$.$

Strategic Goal: Attempting Persuasion

III.

Strategic Goal: Maintaining Attention

IV$.$

Strategic Goal: Grabbing Initial Attention