Question: This is a media and channel planning question!! Given a budget of 5 million dollars for 6 months for a dark store brand communication campaign
This is a media and channel planning question!!
Given a budget of 5 million dollars for 6 months for a "dark store" brand communication campaign aimed at building brand differentiation and penetrating a new market by convincing new consumers to choose your brand, in a tabular or infographic form, develop a well-crafted omnichannel strategy and plan including the rationale rationale behind your selection of specific media platforms and channels, when will the campaign launch, why? when will it end? how will you leverage the media options selected?
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