This is a Public Relation Subject

QUESTION 1 Generally speaking, what types of answers should a company spokesperson give when being interviewed by a journalist? a.passionate and coherent b.extremely detailed c. short and direct d. pleasant and "cream puffery"

QUESTION 2 The basic format of an online news release includes _____. a. no quotes b. single spacing c. information about the supporting organization in the lead paragraph d. country of origination at the start of the lead paragraph

QUESTION 3 What are the two major newswires? a. MarketWire and PRWeb b. PRWire and MarketWire c. Business Wire and PR Newswire d. PRWeb and PRWire

QUESTION 4 How does B. L. Ochman suggest that PR personnel think about an online press release? a. as a way to generate sales b. as a teaser to get a reporter or editor to your website for additional information c. as an exercise in following style guidelines d. as a way to build a good reputation for the organization

QUESTION 5 What are media tours offered to travel writers and editors by the tourism industry called? a. familiarization trips b. junkets c. executive trips d. road trips

QUESTION 6 How can you get your story noticed among a virtual rain forest of news releases? a. by using 14-point type in your press release b. by including dramatic and unusual photos c. by printing press releases on colored paper d. by making a good pitch

QUESTION 7 Why should you never send "blast" e-mails to large numbers of editors? a. Editors and reporters are most interested in exclusive stories pitched to them in person. b. Most editors and reporters are too busy to read e-mails. c. E-mail systems are set up to interpret e-mails with multiple recipients as spam. d. Blast e-mails are routinely disregarded by editors and reporters.

QUESTION 8 In an online news release, where should you put the date? a. on the second line b. at the end of the release c. on the first line d. on the third line

QUESTION 9 What did Text 100 learn about bloggers in its international survey of 450 bloggers in 2009? a. They prefer to be contacted via e-mail. b. They blog mostly about politics, religion, and relationships. c. They rarely use other forms of social media. d. They are always interested in corporate news announcements.

QUESTION 10 What does your text describe as a more formal approach to a media interview? a. a news conference b. a podcast c. a multimedia news release d. a media tour

QUESTION 11 Which of the following information would you most likely find on a product fact sheet? a. other products and services offered by the manufacturer b. the history of the company that makes the product c. the size of the product d. the company's annual revenues

QUESTION 12 What is the primary purpose of a press party? a. to get to know the press b. to reward reporters for previous positive coverage c. to make a pitch d. to be perceived as the "go to" company for information about a specific industry

QUESTION 13 Why does it cost so much less to prepare an EPK than it does to prepare a traditional print media kit? a. There are fewer items included in an EPK. b. EPKs take less planning time than traditional media kits. c. There are no printing costs associated with an EPK. d. A new EPK can be developed more quickly.

QUESTION 14 Who should prepare the company spokesperson for an interview with a journalist? a. the HR department b. the legal department c. the PR department d. the finance department

QUESTION 15 Electronic media kits for special events are especially likely to be distributed via _____. a. e-mail b. a CD c. a flash drive d. a website

QUESTION 16 When writing a press release, where should you place the important information? a. in the first two paragraphs b. at the end of the release c. in the middle of the release d. It doesn't really matter where you place the important information. The editor will find it.

QUESTION 17 Another name for a standard publicity photo which shows an award recipient or a corporate executive greeting someone is a _______ photo. a. grip-and-grin b. flash-and-dash c. grin-and-bear-it d. kiss-and-tel

QUESTION 18 What is the latest change in the evolution of the humble news release? a. the media alert b. the media kit c. the video news release d. the smart media release

QUESTION 19 Where do reporters usually go first when trying to find information about a company? a. to the local newspaper's archives b. to the company's website c. to the company's PR department d. to the company's executives

QUESTION 20 What is the most commonly used public relations tactic today? a. the tweet b. the special event c. the press release d. the Facebook post

QUESTION 21 The Mark Twain quote, _______, refers to the current effectiveness of news releases. a. "What goes around comes around." b. "This idea already belongs to the Stone Age." c. "The news of my death is highly exaggerated." d. "We write frankly and fearlessly but then we 'modify' before we print."

QUESTION 22 What did Wayne Wanta of the University of Missouri discover about media articles that are accompanied by photographs? a. They are more plentiful than articles that are not accompanied by photographs. b. The usually appear in only the front pages of newspapers. c. People prefer color photographs to black and whites. d. They are perceived as significantly more important than articles without photographs.

QUESTION 23 In general, what is an optimal time of day to hold a press conference? a. between midmorning and midafternoon b. very early morning c. late afternoon d. evening

QUESTION 24 What is the advantage of news conferences held via interactive webcasts? a. Webcasts are generally shorter than traditional news conferences. b. It allows journalists and bloggers around the world to participate. c. More graphics can be used to explain complex ideas. d. No photos can be taken of nervous executives.

QUESTION 25 What is the primary purpose of a media kit? a. to give editors and reporters a variety of information that makes it easier for the reporter to write about the topic b. to completely control the content of media messages about the topic c. to provide video that TV stations can use to cover the topic d. to give media gatekeepers the names and numbers of knowledgeable company contacts