This is a question from operation management

Heather Anderson is a vegetarian who follows a holistic lifestyle She credits her adoption of a healthy lifestyle with saving her life. Now she wants to share this healthful living with others through her new company called "BC Edible Health" Her firm would initially start with the over 60 wild edible plants found in BC and the Pacific Northwest. These plants form part of the BC 100 mile local diet. Heather would sell these plants (products ) to customers. Details Collect the plants from BC forests clean them and sell them as is (live plants )their seeds only or dried format ready to ship anywhere in the world to individual customers, restaurants, grocers, etc. Grow some of these plants in her own two large greenhouses on her property contract greenhouses in BC to grow many of the high-volume selling plants for her open a store on Commercial Drive to showcase these plants (do cooking demonstrations ) and offer them for sale in any of the above formats conform to all BC and Federal Government health regulations Participate in wellness events, conventions, trade shows people become increasingly concerned about processed foods Heather sees a real need for her business Her main motivation is peoples health, but she does realize this operation needs to be carefully planned out in order to be at least self-sustainingWhile she realizes your consulting group may not be familiar with her products, she does respect your group's reputation for creating comprehensive operations plans

What we have is The four different type of customers would be vegetarians (predominantly), those who follow specific dietary plans (both of them come in certain types of customers, third would be restaurants that follow a veg or pescatarian menu. And fourth would be the sellers.

1. Explain the demographics viz. ( Relationship status of our customers, do they have their own cars and homes, are they health-conscious, environmentally responsible)

2. Any other life challenges they might be facing

3. For each type of customer explain the VALUE, that your operations provide to them an why this matters to them. ( Here value is not the products and services you offer, but the intrinsic things are provided to the customer by using the above business. How customers will feel using the above product or services?