This is a research-based assignment for understanding the given business example from multiple sources and perspectives.

It requires you to go through the following on-line articles on Starbucks and answer the following question in your own words.

You are required to give in-text references wherever possible to support your writing.

A reference list in APA style is also needed at the end of the assignment.

You may also use other on-line/journal articles for your research as the given links provide you with a starting point.

https://news.microsoft.com/transform/starbucks-turns-to-technology-to-brew-up-a-more-personal-connection-with-its-customers/

https://www.marketingweek.com/how-starbucks-is-using-technology-to-boost-revenue/

https://digital.hbs.edu/platform-digit/category/industry-giant/starbucks/

https://www.qsrmagazine.com/consumer-trends/5-ways-starbucks-innovating-customer-experience

Q. Explain how data analytics has helped Starbucks achieve operational excellence? (2 marks)

the question is in the last line, read the links then answer

'include in text refrence to support your writing'

if you used other links to get the information, include, use APA style

if you need more clarification, let me know