This is a research-based project, use the internet, your textbook, and any other resources to work on this write-up (max limit is 1,500 provide citation/reference links under ref section, not included your page limit).

Green Packaging is a South Asia-based manufacturer of Compostable Plastics. They manufacture compostable plastic bags (Carry bags for grocery stores), envelops for office usage, bin liners for trash cans, food packaging items, food and vegetable rolls (used for picking vegetables and fruits at major grocery stores), compostable mailers (the one used by e-commerce marketers to sell apparels/soft items that do not require boxes).

Green Packaging, though is big they do not want a lot of risks, and hence wants to enter Canada through an indirect entry strategy. The mgt. decided to establish its distribution channel in Canada. They selected one distributor in Ottawa, the distributor is new too.

1.Which businesses in Canada will be interested in the products of Green Plastic's compostable products? Suggest about 4-5 prospective buyers in Ontario, give a rationale why you selected them. Think beyond Costco, Walmart, Canadian Tire, etc.

You can choose one of the following buyer groups (pick only one), or can decide on selling direct to consumers.

Group-1 Retailers (Who use carry bags/can sell products from Green Plastics)

Group-2 Food businesses (where ever plastic is used)

Group-3 Manufacturers (who use plastic for packaging)

2. Develop one social media advertisement to support the business, it can be an Instagram post/Facebook/ website content, etc. Which segment you are targeting? What Positioning strategy will use.

You can use pictures from the internet but the words should be yours.

Please cite all the references.