This is a team$-$based Assignment. Only the team leader needs to submit this Assignment. Here is a link: Assignment $1.$pdf You can also find it at your interpretive.com site.

The PharmaSim case presents an overview of the over$$the$$counter cold medicine market from the perspective of the management team at Allstar Brands. Below are a few guide questions to consider when reading the case. Use your responses to prepare for a discussion of the case. This Assignment should be typed, $1-2$ pages long, single$-$spaced.

$1.$ Company: What are our goals, and what measures will be used to determine if we are on track? What strengths and weaknesses do we see in our brand and organization?

$2.$ Context: What environmental factors provide opportunities or limit our options?

$3.$ Collaborators: Who helps us create and deliver value? How do we motivate them to help us achieve our goals?

$4.$ Customers: What underlying needs are we trying to satisfy? What benefits do customers seek? Are there any trends $/$ changes in these needs that we especially need to consider?

$5.$ Competitors: Who do we see as our primary competitor$($s$)?$ What do we expect them to do$,$ and how do we defend against those moves?