this is about a perfume phantom, phantom will make a men feel horny. i have send the links of this article.you can read it.

.https://i-d.vice.com/en_uk/article/dyv5ey/phantom-paco-rabanne-technology

https://www.fragrantica.com/perfume/Paco-Rabanne/Phantom-68226.html

https://www.dailymail.co.uk/femail/article-9859267/Paco-Rabanne-launches-worlds-connected-perfume-makes-feel-sexy.html

Ch. 2: Read the article Phantom Perfume by Paco Rabanne: Artificial Intelligence + Human Emotion = Augmented Creativity. Describe the market research process behind the creation of Phantom, the most talked about youth fragrance in recent years that aims to boost sexiness, confidence and energy in young males. Also, google: Phantom by Paco Rabanne for additional information into the research process, and include a visual of its robot bottle. Then, considering recent advances in Artificial Intelligence, do you think that Al will play a decisive role in product development, or do you believe that human needs and desires will remain essentially unknowable and that we will continue to rely on human intuition, guesses, hunches, insight and creativity? Briefly explain your opinion