(This is all part of the same question, please answer the following before.)

1.) Compared to 10 years ago, BMW sells a greater share of its cars to females, African Americans, Hispanics, Asian Americans, and younger customers. Which market modification strategy does this represent?

Increasing a products use

Creating new use situations

Changing the value offered

Finding new customers

Product adaptation

2.) When BMW first introduced the new M series in the United States, which type of product adopter would have been most likely to buy one?

Late majority

Innovators

Early majority

Laggards

None of these

3.) Sales for BMW models are often highest in the last model year. By adding versions like a convertible model or features such as an upgraded engine or a more sophisticated suspension system, what is BMW striving to accomplish?

Catch a rising trend

Invert the product life cycle

Harvest the product line

Shorten the product life cycle

Lengthen the product life cycle

4.) The 1 series changes the value offered to consumers by making it smaller, more fuel-efficient and lower-priced than other BMWs. Which tactic is BMW using to change the value offered on the 1 series?

Top down marketing

Trading up

Upsizing

Bottom up marketing

Trading down

5.) What type of branding strategy is represented by BMWs alphanumeric naming system for all of its models?

Multiproduct branding

Private branding

Reseller branding

Licensing

Mixed branding

6.) BMWs slogan is The Ultimate Driving Machine. Referring to the consumer based brand equity pyramid model, what does this slogan best address in the building of brand equity?

Brand performance

Consumer feelings

Brand imagery

Consumer-brand connection

Brand awareness