Question: This is all the information given in the question, I cannot add more information. A company has a $10,000 budget for an advertising campaign. With

This is all the information given in the question, I cannot add more information.
A company has a $10,000 budget for an advertising campaign. With this budget, the company wants to reach the maximum number of potential customers. The following table provides information deemed accurate provided by officials from the following news media: newspaper, radio and television. Newspaper Radio Television Advertising cost per commercial $250 $100 $2,500 10,000 3,000 Number of individuals reached per commercial 75,000 7,000 1,000 50,000 Number of middle- or high-income individuals reached per commercial 5,000 500 25,000 Number of males aged 25 or over reached per commercial Maximum number of commercials available 100 20 Minimum number of commercials to pay for 7 2 The managers of the company want: a. to reach at least 300,000 individuals; b. that at least 50 percent of the individuals reached be middle- or high-income earners; and c. to reach at least 100,000 males aged 25 or over. Formulate a mathematical model to help the managers design the most effective advertising campaign that meets their requirementsStep by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
