This is an INDIVIDUAL assignment. 1. Select another Company from the List of Case Studies that was not used in your Cw1 This company will be your Client and you are part of the Agency serving them. 2. Deloitte has recently published the *2022 Millennial & Gen Z Survey". The report highlights several of society's most pressing issues which millennials are increasingly concerned with. In response to this, the client has commissioned your agency to help them create a Brand New Online Presence (Website & Mobile App) based on the following requirements: . Better appeal to Millennials and Gen Z by proposing a NEW CSR' initiativearrative . Improve and humanise the company's corporate image . Create more opportunities for engagement 3. The proposal must explain how you intend to achieve your client's requirements. You are required to create a set of Artefacts? to illustrate the new website and mobile app. This will include details of how key visual elements will look like, samples of content writing, and features to enhance usability of the target group. 4. Your rationalisation must be based on the concepts and good practices of these 6 domains: . Principles of Design . Designing for Mobile & Web . Designing for Usability Writing for the Web . Website Development App Development 5. Reference a mixture of good quality academic and industry sources to support your report. All in-text citations and references must be strictly in the CU approved APA Style. CSR - Corporate Social Responsibility Artefacts - Students will be given opportunity in the tutorial sessions to explore the various options Coventry List of Case Studies University S/N Company Name Industry 1 Citizen Watch Horology 2 POKKA Food & Beverage 3 Ocean Health Dietary Supplements 4 StarHub Cable TV Telecommunications 5 L'Oreal Cosmetics 6 ComfortDelGro Transportation (Taxi) 7 OCBC Bank Banking & Finance 8 BHG Retail (Department Store) 9 Ogawa Singapore Healthcare & Wellness 10 Hush Puppies FashionChapter 1: Proposed New Online Presence (Web & Mobile) (35%) Chapter 1A: New CSR Initiatives Chapter 1B: Improving & Humanising Corporate Image Chapter 1C: Additional Opportunities for Customer Engagement Chapter 2: Supporting Artefact Set (30%) Chapter 2A: Visuals for New Website Chapter 2B: Visuals for New Mobile App Chapter 3: Overall Justification (20%) Chapter 3A: Design Justification (6 Domains)