This is an individual assignment. In this assignment, students are required to produce a Quantitative Conceptual Paper. The purpose of a conceptual paper before preparing a full research proposal $($Assignment $2)$ is to help students clarify their ideas and establish the theoretical groundwork. This is to ensure that the proposed research is feasible, relevant, and well$-$aligned with academic standards.$|$

In Assignment $1\backslash$& $2,$ students are expected to engage in scientific research, employing quantitative approach to investigate a specific business issue$($s$)$ they aim to investigate. Student is expected to select the research topic that falls under the themes below$*$:

$-$ Business ethics$/$sustainability

$-$ Human resource management

$-$ Organizational behaviour

$-$ Information technology

$-$ Innovation

$-$ Operations management$/$ supply chain management

$-$ Marketing$/$ Consumer behaviour

$-$ Finance

$-$ Entrepreneurship

$-$ Others

Outline for Quantitative Conceptual Paper

$1.$ Introduction

To provide a clear overview of the research, establish its importance, and outline its direction.

$-$ Introduces the research, problem statement, significance of the study, objectives of the study.

$2.$ Literature Review

To provide an overview of existing studies related to the research topic, identifying gaps and establishing a theoretical foundation.

$-$ Literature review should justify the research gap; theory used; variables examined and measured.

$3.$ Hypotheses Development$/$ Theoretical Framework

To link the findings of the literature review to the development of testable hypotheses and the research's framework.

$-$ Formulates the hypotheses that are grounded in the findings of the literature review.