Question: THIS IS AN INDIVIDUAL ASSIGNMENT (MAXIMUM LENGTH: 2 PAGES SINGLE-SPACED). UPLOAD ON CANVAS ASSIGNMENT TAB BY DUE DATE. STP Marketing: Introduction to Traditional Segmentation Strategy

THIS IS AN INDIVIDUAL ASSIGNMENT (MAXIMUM LENGTH: 2 PAGES SINGLE-SPACED). UPLOAD ON CANVAS ASSIGNMENT TAB BY DUE DATE.

STP Marketing: Introduction to Traditional Segmentation Strategy

STP Marketing (Segmentation, Targeting, Positioning)

https://www.youtube.com/watch?v=iGOw39GWDaI

Segmentation: Consumers as Communities

https://www.youtube.com/watch?v=8Mb3BWs9uUg

An application of market segmentation

https://www.youtube.com/watch?v=-z-RWTvckkI

Segmentation, targeting and positioning in practice

https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/

Assignment Questions

1. List and briefly describe one other way McDonald's could segment its customer base?

2. What is product positioning? Use an appropriate positioning map (matrix) to map restaurants on key factors that determine consumer purchase. Use any 10 real restaurants in Charlotte in your positioning map.

3. What is the outside-in approach?

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