This is an individual assignment. Students will choose a real company of their choosing and will focus on ways to help increase the company$$s digital consumer engagements.

Deliverables: There are two deliverables of this assignment.

First Deliverable: Students should provide information to the following:

$1.$ How can the company better drive increased revenue, sales, profit margins $($avg$.$ order value$)$ and product adoption based off of your research?

$2.$ Students should analyze all of their current social media platforms, website and other digital media outlets and review what is being communicated on these platforms via their consumers and how the company is currently engaging with them? What if any trends do you see on each Social Media Platform and what do you recommend based off of this?

$3.$ Carefully identify the areas in which your company is strong, weak and be sure to provide solid thought$-$out recommendations, that are grounded by data$/$ facts.

$4.$ What are the key recommendations $/$next steps?

use Calvin Klein as your brand or any brand that best suits you