This is an individual assignment where you will execute a business$-$to$-$business marketing strategy at a manufacturer for a motion capture sensor company. A successful marketing strategy requires careful consideration of the following interdependent factors: setting a list price and then set discounts for market segments, allocating sales and marketing resources for each targeted segment, and listening to customer feedback through dynamic video interviews. Ultimately you must achieve a sustainable revenue stream to maximize cumulative profit for the company. The simulation will help you learn of the role that marketing plays in attaining firm strategic objectives, and inter$-$functional dependencies that influence the marketing function$$s success.