This is business communication assignment and a message from vice president to junior employee is given and we have to analyze the effectiveness of that message according to positive aspects (AIDA method) and also give our own point of views ( just part a needed of q1)

6 88101 FINAL AS... IQ I\". luau ucuulltsi nuanc- nuu qutuuuua. Question 1 The following case study illustrates the development ofa vice president's, Michael Cabrillo's request his employee. Anne Tremmel to take on new responsibilities with extensive travel. The Anne Tremmel Case Anne Tremmel has been a valued employee in the human Resources Department at Horizon Pharmaceuticals in Somen'ille. New Jersey. for six years. During that time. Anne has taken on many of the day-to-day operational responsibilities. including the stafng of a new research facility in Newark. Anne has also earned the SPHR certication (Senior Professional in Human Resources). Horizon Pharmaceuticals will be expanding its operations signicantly due to the development and FDA approval of several new drugs and the anticipated opening of a new research facility in San Diego. California. Horizon will be hiring approximately 150 new employees in the areas of sales, marketing. and research and development. To accomplish the hiring goal that has been set by the management of Horizon Pharmaceuticals. Michael Cabrillo, the vice president of human resources. will ask Anne to take on the responsibility of interviewing and hiring people to fill the new positions that will be generated by the opening of this new facility and the expansion of the product line. This new responsibility would require Anne to spend the next six months travelling to college campuses to interview graduating students as well as interviewing candidates atjob fairs in the major metropolitan areas of the United States. Horizon will reimburse Anne for all expenses. but these recruiting trips will require her to be away from home and her two small children for four weeks at a time. The following sections show the content of the Anne Tremmel's Memo. To .' Anne Trentmel From .' Michael Cabrillo Date .' l2 June. 2020 Subject: Additional Responsibilities Because we recently received FDA approval of several new drugs and acquired a research facility in San Diego, California, we need to sta' approximately lSO new positions in the next eight months. You have been working in human resources for some time, so you should take this temporary reassignment. I envision this recruiting process will take approximately six months. During these six months. you would be travelling to college campuses and interviewing graduating students. In addition. you would be working job fairs in the major metropolitan areas of the United States. You would be travelling and interviewing four weeks and then have a break before your start on your next four-week recruiting trip. You have six years with Horizon, so you know the type of employee we are looking for and the process we go through to recruit. hire, and process new employees. This reassignment would not be a promotion. but you would have all your expenses paid. Ma'v. iAug. 2020 FinaiAssignment BRIO} Business Communication I know it will be difficult being away from home for long periods of time and not working with your colleagues in the human resources department on a daily basis. but I think it wouldI be an excellent opportunity to grow professionally and personally. Anne, please send me a letter of acceptance if you would like to do this job. If you can 't do it. please let me know as soon as possible so I can contact someone else about the job. SM (a) Analyze the effectiveness of the memo based on the AIDA plan. You are expected to justify from the aspects of positive approach and you-viewpoint. (20 marks) (b) Rewrite the memo in a way that can convince Anne to take action and at the same time delivers the message effectively. (30 marks) Question 2 The following case study illustrates the Linc Philip company wants to inform receiver, Mr Linc Philips who has won the prize and provided details on how to claim the prize. The Line Philips Case Sandborn Flooring had a display at last weekend's local home show. Those who stopped at the booth were invited to enter a drawing for a 4-by -foot area rug. Paula Enroe, the store manager, now faces the task of notifying Linc Philips that he has won and providing deta'" about how he can Claim his prize. The following sections show the content of this positive information letter. / Sandbom Flooring 83] Maple Avenue Syracuse, NY 13212 ' 315.582.2270 Eu\". 2!: (0'1 (192