This is five trait theory result with explanation. 1st question is based on this result

Five factors are scores in percentile

extroversion 54

emotional stability 39

agreeableness 35

conscientiousness 62

imagination 14

Factor I was labelled as Extroversion by the developers of the IPIP-BFFM. Factor I is sometimes given other names, such as Surgency or Positive Emotionality.

Factor II is labeled as Emotional Stability. Factor II is often referred to by other names, such as Neruoticism or Negative Emotionality (in these two cases interpretations are inverted, as Neruoticism and Negative Emotionality can be though of as the opposite of Emotional Stability).

Individuals who score high on Factor I one are outgoing and social. Individuals who score low tend to be shut ins.

Factor III is labeled as Agreeableness. A person high in agreeableness is friendly and optimistic. Low scorers are critical and aggressive.

Factor IV is labeled as Conscientiousness. Individuals who score high on this factor are careful and diligent. Low scorers are impulsive and disorganized.

Factor V is labeled as Intellect/Imagination. This factor is also often called Openness to Experience.

People who score low tend to be traditional and conventional.

1. Explain the findings for 5 trait theory for consumer behaviour?Is this consistent with how you see yourself?Explain why or why not.What new thing did you learn about yourself?

2.Select one of your most prominent traits (high percentile score as seen in your summary) and provide an example of a product or service advertisement that you would find appealing and pay attention to.Explain it in the context of this one personality trait. You are required to explain the personality trait and why you would find the ad appealing based on that. What about the ad would encourage you to pay attention and purchase?For example, if I am an extremely conscientious student (ranked 93^rdpercentile as shown above), a Staples Ad for a desk that has lots of opportunities for organization and tidiness, may appeal to me because of my high score in the conscientious trait. I am organized, focussed on deadlines and fulfill allmy work on time. I need to be in an environment that supports my need for organization so that I can study well and be successful.I have specific career goals that I am going to reach.This is an ad that appeals to me because of my high scoring conscientiousness factor, and so I'll pay attention.

3.Think of a personality trait not mentioned in the Five Traits that describes what makes you different from someone in your family.Explain the trait and why it describes you.How does that influence you as a consumer compared to your family member? Provide a specific example and explain the differences.Chapter 6, the article below and my lecture slides contain many other personality traits you can chose from.