This is for a hotel that would be located in the University of the Virgin Islands

Section VI: Marketing Strategies

Unit-level goals and strategies

A. Marketing: At least five items need to be identified as part of the Marketing Strategy

1. Target market: should identify the primary customers of the business. This should include demographics including age ranges, socioeconomic status, customer locations.

2. Product mix strategy: this should consist of a description of the services offered at Lovango Key Resort. Current and Future. If you are not sure, research product mix.

3. Pricing strategy Pricing strategy should follow the product strategy. Thus, your work must state if the prices are higher, lower, or match the competition. You must defend your strategy as to why you have chosen this strategy. Be articulate.

4. Promotion and selling strategy: The promotion strategy is one key part of the overall marketing strategy. What promotional strategy will be developed? What is the recommended budget for advertising and other promotional activities. State what the promotional activities are planned. State what media you may plan for. How much does this cost per event? (hint, you must research costs. BE SURE TO CITE YOUR WORK and RESEARCH). It may be good to create a 1 year promotional plan to insert as part of this section of the strategic plan.

5. Service Strategy: Service strategy should be strait forward and outline the day-to-day service policies. This section should focus on the degree of service.