Question: **This is for course MRKG 1301 customer relationship management** Average is always just going to be the minimum expected of firms, why is a bit

**This is for course MRKG 1301 customer relationship management**

Average is always just going to be the minimum expected of firms, why is a bit above average also rare and a challenge to maintain?

This is in relation to the textbook "Customer Service: Career Success Through Customer Loyalty, 6th Edition" the answer should be a few paragraphs explaining what the question means to the reader.

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