Question: This is for E harmony case study on HBSB. I am unable to attach the PDF over here. How can I share the PDF? https://hbsp.harvard.edu/product/709424-PDF-ENG

This is for E harmony case study on HBSB. I am unable to attach the PDF over here. How can I share the PDF?

https://hbsp.harvard.edu/product/709424-PDF-ENG

1. What is eHarmony's theory of gaining competitive advantage? In your opinion, what are the twokeyreasons that eHarmony's customers prefer its offerings over those of the competitors?

2. Use the VRIO framework to analyze the resources that eHarmony possesses. Among all the eHarmony's resources, which ones provide temporary competitive advantage versus which provide/s sustained competitive advantage? What actions does eHarmony need to take to enhance the durability of its competitive advantage?

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