This is in reference with chapter: Transportation from Supply Chain Management.

Kind request: I would request you to draft your own written answer. Or provide the reference if you mention from other source:

You are faced with a situation of serving a group of important customers in Vancouver from your Toronto base of operations. You have been experiencing increasing pressures in the Vancouver market over competition from other locally based competitors who can provide quicker response due to a local inventory position there. You are faced with a decision to look at managing flows more effectively for those customers or risk the loss of sales in that market. What should you do to determine the best modal option to serve those customers to maintain your position in the market?

Your response should outline the following:

• Discussion of potential modal options and their strengths and weaknesses in terms of meeting the needs
• Financial considerations associated with the choice of mode
• Option to consider preplanned inventory in transit
• Other options to service the market outside of modal choice