Question: this is marketing pls answer asap Instructions Positioning involves the strategies that companies use to differentiate their brand in the minds of the consumers, relative
this is marketing pls answer asap
Instructions Positioning involves the strategies that companies use to differentiate their brand in the minds of the consumers, relative to the competition For this assignment, analyze several companies' positioning efforts 1. Discuss adidas's value proposition 2. Discuss Starbucks's product attributes that are most important to the target market (salient attributes). 3. Discuss Snapchat's symbo/used to differentiate them from the competition 4. Discuss how Popeye's positions their products/services against a specific competitor or an entire product/service classification 5. Create a perceptual map for the following Coca-Cola brands: Coca-Cola Classic: Powerade: Glaceau Vitaminwater, Coca-Cola Life using the dimensions of healthfulness (healthy -- unhealthy) and pricing (high-low). This should be how YOU perceive each drink brand, Next, add the primary competing brands of each of the above to your map. Again, this will be how you perceive each. Include a one-paragraph description of your map and discuss the differences between the competing brands. How might this help a brand marketer for one of these companies
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