This is my first time doing a scorecard if someone could help me figure out the measure portion that would be helpful. Any help is appreciated. The company is Mcdonald's that I am working on I filled in financial objectives Total revenue also needs work.

Scorecard Areas Develop at least three strategic objectives for each of the four balanced Scorecard areas. Measures Total Revenue Targets: Timeline/ Metrics Increase 5% in first year Financial Objectives Increase market share McDonalds shall reduce the price of the products whose sale is low by declaring attractive discounts on the same so that their sale can pickup McDonald can innovate and introduce new food products and beverages which can boost their sale. McDonalds can advertise more in order to attract more customer. Customer Objectives Measures Increase profit contribution per customer Targets: Timeline/ Metrics Increase 5% in first year Increase customer value Collect customer data whenever a customer orders a food item and use that data to target them by sending sms, mails on special occasions like New Year and for discounts McDonalds is offering. This shall enable repeat Measures Targets: Timeline/ Metrics Customer Objectives ordering by the existing customers. Start home delivery to customer places so that in case they want to enjoy food at home (especially during the pandemic), they can do so by online ordering or placing orders on calls. Upsell the products as when customer is in the buying mode, he shall spend even more if a package deal is made. For example, if the customer wants a burger, he can be encouraged to order a cold coffee along with it and order the entire package at 10% discount Measures Targets: Timeline/ Metrics Project implementation time frames Decrease time by 3% in first year Internal Business Process Objectives Decrease lead times for new contract implementation Mc Donald shall reduce the response time by making a system by the means of guidelines and policies. For example, in case of acquiring a new shop for their new outlet, McDonalds can make a guideline that the acquisition shall be completed within 1 month. McDonalds can use domestic suppliers from the nearby locations in order to reduce the supply time and cost. Use standard components and machines in every outlet in order to ensure that from the same vendor the equipment can be bought Page 3 of 3 Learning and Growth Objectives Decrease employee turnover Measures Facilitate regular training and opportunities for development Targets: Timeline/ Metrics Reduce by 4% in first year Hire the right people and define their roles and responsibilities clearly Provide good compensation, rewards and benefits to the employees so that they feel that Mc Donald cares for them. Offer flexibility so that the employees can maintain their work life balance