this is only one question

SECTION 1 - QUESTION I (40 marks) Columbia Macpac 1196 Mountain Designs 794 Average Purchase Amount 4.14 100% Loyalty 5946 94 10% 208 09 Kathmandu North Face Patagonia Columbia Macpac Mountain Designs Total Ever Bought Kathmandu North Face Patagonia 54 2245 22 18% 22 189 1894 10 609 204 096 6 3390 096 4 100% 5096 2596 1181 5390 29961 1095 09 09 2011 1794 0961 50% 149 33% 1796 0961 3595 5.50 2.50 1.30 1 20 2.78 096 1094 QUESTION 1. During the semester, everyone was made to look for four trends in the brand survey data. Identify and describe the four trends. (10 marks) 2. What are the strategic implications from these four trends that every brand manager should be aware of? (15 marks) 3. Review the table above and write down five (5) observations that you believe are important. (15 marks)