this is reserch paper everything is well explain jn the picturess and second picture is detailed about brand

Research Project MKTG 1554 The purpose of this project is to explore current trends and issues in branding through examining successful local businesses and industries in British Columbia. Deliverables: 1) Research Report Individual): 6-10 page written report. Typed, 12 point font, single spaced, may include images/graphics. Clearly indicate subheadings of your topic as listed below. Must include a bibliography at the end of the report- not included in page count. Please note-all content in the report must be written in your own words-plagiarism will result in a grade of zero. 2) In-class Presentation (Group): 15-20 minute oral presentation with slides of your topic group's collective findings and analysis, to be created and delivered in class on the due date. Instructions: 1. Research and analyze the questions/ sections for your topic, taking care to pay attention to course concepts and definitions. Report your findings in a professional document. Submit your written report with sub-headings to the learning hub drop box by the due date. 2. Compile a set of images (example: logos, product shots, websites pics) that illustrate your findings, and bring a zip drive and/or email them to be used during the class presentation day. 3. On class presentation day, students will be grouped according to research topic. Groups will create 15 minute presentations to share findings with the whole class and facilitate discussion. Please bring lap-tops or other devices to assist you in creating slides for your presentation. You may want to print out your Report for reference or have access to it online. Marks: Your mark will be comprised of 75% for your individual report and 25% for the group presentation. Please see Research Report Expectations for more information. Research Project MKTG 1554 . TOPIC 1: Arc'teryx Industry Analysis: History of industry, growth, size? Changes or important trends? Competitive Analysis/ Competitive Brandscape: Key competitors' strengths and weaknesses? Customers' competitive frame of reference? Brand communications? Popular or effective brand elements? Company History: Founders? Major developments? Keys to growth? Company Description: Size? Offerings? Marketing Mix? Target Market Description: Demographics? Psychographics? Geographics? Behavioral? Primary or Secondary markets? Differentiation + Brand Positioning: POPs + PODs? Positioning Statement? Brand Image: Brand associations? Brand personality? Brand feelings? Style? Brand Elements: Breakdown and analysis-name, taglines, logo, icons, imagery, packaging, any other elements associated with the brand identity. What are they and what do they mean? Why were they chosen? What are they trying to convey and how successful are they? Do they communicate both the right side and left side of the brand resonance pyramid? Brand Implementation/ Promotional Mix- What communication channels do they use? Offline + online? How well do they use them? Brand Resonance: What kind of relationship/ type of loyalty do they try to achieve with their customers? How successful are they at this? Future Opportunities: Potential brand extensions? New markets? Brand Challenges: Threats to continued success? Recommendations? Research Project MKTG 1554 The purpose of this project is to explore current trends and issues in branding through examining successful local businesses and industries in British Columbia. Deliverables: 1) Research Report Individual): 6-10 page written report. Typed, 12 point font, single spaced, may include images/graphics. Clearly indicate subheadings of your topic as listed below. Must include a bibliography at the end of the report- not included in page count. Please note-all content in the report must be written in your own words-plagiarism will result in a grade of zero. 2) In-class Presentation (Group): 15-20 minute oral presentation with slides of your topic group's collective findings and analysis, to be created and delivered in class on the due date. Instructions: 1. Research and analyze the questions/ sections for your topic, taking care to pay attention to course concepts and definitions. Report your findings in a professional document. Submit your written report with sub-headings to the learning hub drop box by the due date. 2. Compile a set of images (example: logos, product shots, websites pics) that illustrate your findings, and bring a zip drive and/or email them to be used during the class presentation day. 3. On class presentation day, students will be grouped according to research topic. Groups will create 15 minute presentations to share findings with the whole class and facilitate discussion. Please bring lap-tops or other devices to assist you in creating slides for your presentation. You may want to print out your Report for reference or have access to it online. Marks: Your mark will be comprised of 75% for your individual report and 25% for the group presentation. Please see Research Report Expectations for more information. Research Project MKTG 1554 . TOPIC 1: Arc'teryx Industry Analysis: History of industry, growth, size? Changes or important trends? Competitive Analysis/ Competitive Brandscape: Key competitors' strengths and weaknesses? Customers' competitive frame of reference? Brand communications? Popular or effective brand elements? Company History: Founders? Major developments? Keys to growth? Company Description: Size? Offerings? Marketing Mix? Target Market Description: Demographics? Psychographics? Geographics? Behavioral? Primary or Secondary markets? Differentiation + Brand Positioning: POPs + PODs? Positioning Statement? Brand Image: Brand associations? Brand personality? Brand feelings? Style? Brand Elements: Breakdown and analysis-name, taglines, logo, icons, imagery, packaging, any other elements associated with the brand identity. What are they and what do they mean? Why were they chosen? What are they trying to convey and how successful are they? Do they communicate both the right side and left side of the brand resonance pyramid? Brand Implementation/ Promotional Mix- What communication channels do they use? Offline + online? How well do they use them? Brand Resonance: What kind of relationship/ type of loyalty do they try to achieve with their customers? How successful are they at this? Future Opportunities: Potential brand extensions? New markets? Brand Challenges: Threats to continued success? Recommendations