Question: This is the book Building Relationships, Creating Value; 5th edition, Mark W. Johnston & Greg W. Marshall, Routledge Publisher (ISBN: 978-1138951235) The CEO of a

This is the book

Building Relationships, Creating Value; 5th edition, Mark W. Johnston & Greg W. Marshall, Routledge Publisher (ISBN: 978-1138951235)

The CEO of a company asks you to justify the 10% increase in sales training expenditures for next year. After reviewing chapter 12 and looking at the advantages and disadvantages training has, how would you satisfy this request by the CEO?

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