Question: This is the entire question SCENARIO #4: You work for a market research company and implemented a syndicated study to understand people's use of air

This is the entire questionThis is the entire question SCENARIO #4: You work

SCENARIO #4: You work for a market research company and implemented a syndicated study to understand people's use of air fresheners. This is an online survey among a nationally representative sample of adult Canadians. A marketer from a small company is interested in purchasing this report but is not familiar with market research and has a few questions. The questionnaire and data tables are provided on eCentennial for reference. 4a) To save money, the client only wants data tables and not a report. Prepare a few sentences to help the client read the data tables. Make sure to explain the stats testing and key terms used and how to identify these in the data tables. (6 points) 4b) The client wants to use the data to say: "Almost one-third of Canadians (37%) who experience malodors do not use air fresheners because they believe they contain harmful chemicals or ingredients". Why is this inaccurate and how would you make the statement more accurate? (3 points) 4c) In addition to the statement above, the client has created a pie chart to report the results to question 3 in the survey. Why is this an issue and how would you fix it? (2 points)

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