This is the full assignment :Objectives

• To compare and contrast the market types of two major corporations.
• To determine the various key elasticity indicators of these companies and the main goods they produce.
• To analyze the market of each corporation to determine their competition, and any substitute, complementary goods, or services.
• To determine the relative value of each company, its potential future growth, and make recommendations as to whether one is a better investment than the other.
• To work constructively and collaboratively in a small group to produce an engaging and informative package.

Description

In this group case study project, you will join forces with three of your peers to make an investment recommendation on either of two corporations: Pfizer or McDonalds Corporation. The task for your team will be to compare the two companies based on both the supporting information and any external research that you conduct, and ultimately recommend one over the other as having stronger investment potential.

This is my part of the assignment :

To do a Case Study on McDonalds Fast Food Corporation

The Market:

1. Demand
2. Competition
3. Rival and Complement products,
4. consumer target segment

• To determine the various key elasticity indicators of McDonalds and the main goods they produce.
• To analyze the market of McDonalds to determine their competition, and any substitute, complementary goods, or services.
• To determine the relative value of McDonalds, its potential future growth, and make recommendations as to whether one is a better investment than the other.

There is no case but these are some of the readings I found

https://www.nasdaq.com/articles/mcdonalds-stock-is-a-buy-the-dip-opportunity-for-long-term-gains-2021-08-25

https://www.fool.com/investing/the-10-biggest-fast-food-stocks.aspx

https://www.suredividend.com/best-fast-food-stocks/#mcd