this is the information about my peoject $($information about the fintech landscape in Egypt and the team members involved in the project. It also discusses research methods such as the $5$ Whys Method and the $4$W $1$H Method for uncovering root causes and understanding user experiences in financial journeys. The document further explores primary research questions, key themes, and the importance of gaining insights into users' financial experiences and challenges in Egypt.

The document presents the context, problem, alternatives, and customers' diverse needs and preferences for fintech solutions. It highlights the emotional impact and shortcomings of traditional banking, informal lending, and cash transactions. The quantifiable impact of high transaction fees, long transaction times, and income loss is also mentioned.

The problem statement addresses the need for a convenient financial management system for young adults in Cairo and Giza to avoid losing money, time, and opportunities. The ideation section discusses the open brainstorming method and its outcome of generating innovative solutions for Egypt's fintech challenges.

Key features of the proposed fintech product are listed, including intelligent tracking, automated bill payments, transparent financial insights, robust security measures, personal bill reminders, and financial record maintenance. The document also includes a SWOT analysis, Porter's five forces analysis, competitive analysis of existing fintech players in Egypt, and a discussion on product desirability.

Please note that the content provided here is a summary and may not include all the details present in the original document.$)$

i need a marketing plan with this startegy to fintech application

$($Marketing Strategy............................................................................................................

$8$

Introduction

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$8$

Target Market Strategy.....................................................................................

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$9$

Product

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Service Strategy..................................................................................

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$9$

Pricing Strategy

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$10$

Distribution Strategy.......................................................................................

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Advertising and Promotion Strategy.................................................................

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Sales Strategy

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$10)$