Question: this is Total Quality Management. Chapter 7. Customer Satisfaction, Retention, and Loyalty. answer all pliisss FACTUAL REVIEW QUESTIONS 1. Explain the contemporary concepts of customer

this is Total Quality Management. Chapter 7. Customer Satisfaction, Retention, and Loyalty. answer all pliisss

FACTUAL REVIEW QUESTIONS 1. Explain the contemporary concepts of customer and supplier. 2. How does the contemporary view of customers and suppliers differ from the more traditional view? 3. Explain the role of the customer in a total quality set- ting. 4. What is a reliable customer? 5. What role does customer satisfaction play in the devel- opment of reliable customers

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