This is what I have been able to write for the case. Help with Intro, Problem statement, Internal & External Analysis.

Introduction

Trader Joes stores are not prominent in many places and are also not well known across the world. The disadvantage to everyday low pricing will be prices cannot increase or drop for a long period of time; therefore, loosing profits might be possible due to changes in customer demands, customer view on company and competitor pricing, and revenue will relatively be the same through out. Not maintaining a substantial inventory count to meet customer demands can be problematic for retail shop Trader Joes. As well, little inventory is another leading issue that can cause loss of profits. As author of Psychology Today, Utpal Dholakia Ph.D., says from a published 1994 study conducted by marketing scientists Stephen Hoch, Xavier Dreze, and Mary Purk, the supermarket made more money when it kept its prices high. Lowering prices and keeping them stable simply didnt generate enough sales to sustain the lower profit margin. For stores too, EDLP doesnt pay off despite its seemingly obvious benefits. Top Secrets journalist says, The race to zero margin is a losing proposition for those who cant afford to invest consistently (i.e., sell at a loss) to get new customers (Blaise, 2017).

Problem Statement

The retail shop, Trader Joes, is in an unstable position that requires implementing several changes to business strategies, plans, and business to customer activities to build profitable customer relationships and accomplish the mission of Their mission is to be a nationwide chain of neighborhood specialty grocery stores.

External Data Analysis

Here are some worldwide issues outside of Trader Joes control including, but are not limited to, the rise and fall of trading stock market for retail supermarkets, economic changes and disasters and natural disasters (for example, tsunamis, tornadoes, crash of Trader Joes stock market). See Table Chart 1 for more info on external analysis in Exhibit 1.1.

Internal Data Analysis

Strengths of Trader Joes lie in customer demand, brand position and view to customers,

1. Criteria for Introduction is Single paragraph summarizing the main issues of case leading up to the problem statement.

2. Criteria for Internal and External Analysis Comprehensive, rational analysis of case data, applying business concepts and theories. SWOT

3. Criteria for Problem statement Single sentence, accurately and succinctly capturing the major problem to be resolved (not the symptoms). My guess is price.

4. Criteria for Control and Feedback Effective system to measure and control progress toward implementation goals with reasonable time frame, frequency, and feedback loops.

The Case to be analyzed must answer the 4 questions and help improve on what I have already