This is your final project! Based on your lectures and readings, complete steps $5-8$ of the strategic communications plan matrix. Combine this document with steps $1-4$ and ensure solid continuity across the document! A completed plan should be able to be read front to back, and back to front $$ with links across all the steps. This completed assignment will be graded on the following:

A $$big idea$$ for the campaign $(10$ points$)$

Clear key publics with demographic and psychographic information $(15$ points$)$

Primary and secondary key messaging that is public$-$specific $(15$ points$)$

Strategies and tactics organized by publics $(15$ points$)$

An overarching budget organized by strategy and public $(15$ points$)$

A project management chart with specific implementation tasks lists broken down by tactic and who is responsible, and a budget tracking chart to track expenses against budget $(10$ points$)$

One final chart at the end for evaluating the plan that is connected to the objectives, and the tools and methodologies you will use to measure success $(10$ points$)$

Reference section $(5$ points$)$

Professional tone and use of voice in the briefing note. Demonstrates careful editing and effective use of the APA$/$CP style. Grammar and spelling checked. Thoughtful word use. $(5$ points$)$