This module requires you to analyze the industry environment in which your company is based using the information you have already gathered: 1. Apply the competitive forces model to the industry in which Apple is based. What does this model tell you about the nature of competition in the industry? 2. Are any changes taking place in the macroenvironment that might have an impact, positive or negative, on the industry in which Apple is based? If so, what are these changes, and how might they affect the industry? 3. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across these strategic groups? 4. How dynamic is the industry in which Apple is based? Is there any evidence that innovation is reshaping competition or has done so in the recent past? 5. In what stage of its life cycle is the industry in which Apple is based? What are the implications of this for the intensity of competition now? In the future? 6. Is Apple part of an industry that is becoming more global? If so, what are the implications of this change for competitive intensity? 7. Analyze the impact of the national context as it pertains to the industry in which Apple is based. Does the national context help or hinder Apple in achieving a competitive advantage in the global marketplace?