This paper will be 2 pages. Double space. Font size 12. Please also include a reference page.

NOTE!!! This is a turn-it-in assignments, so please don't copy too much from other sources!

Case #2: Southwest Airlines

Simple, fun and profitable have been the foundations of Southwest Airlines' strategies that have helped it achieve an enviable record of 36 consecutive years of profitability, even in the economic downturn. This case study will discuss Southwest Airlines' background, current operations, its culture and people, financial highlights, company awards and recognitions and the airline industry and major competitors and its future.

1. Describe Southwest Airlines current operations including its low-cost advantage and legendary customer service.

2. Describe how Southwest Airlines' culture and people ensure its success.

3. Describe the airline industry's environment and its major competitors.