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A recent example of a company outsourcing is Euronet Worldwide's acquisition and utilization of Dolphin Debit, an U.S. based ATM outsourcing company (The Fly). In order to expand its operations, Euronet acquired Dolphin to make efficient use of its approximately 1,900 ATMs located across the United States (The Fly). The acquisition is an example of a company outsourcing in order to enhance operations and streamline business transactions with customers. Outsourcing with Dolphin Debit will provide Euronet with reduction in capital expenses, ATM efficiencies, management of ATM compliances, contributions towards economies of scale, and minimization of costly vendor management if the outsourcing otherwise did not occur (The Fly). Euronet's outsourcing will allow it to take advantage of Dolphin Debit's efficient payment technologies, thus improving customer's experience and the organization's overall operations. The outsourcing creates better customer accessibility and is an example of Euronet vertically integrating components of its business organization.

My reaction to the article is that this is a relevant and recent example of outsourcing. More particularly, this is an example of outsourcing by acquiring another company to create more vertical integration, as opposed to outsourcing by hiring another company to render services. Euronet could have contracted with Dolphin Debit to outsource by utilizing their ATMs, however instead chose to outsource via acquisition. This is an enormous added benefit to customers and surely strengthens and streamlines operations for Euronet. This is an example of growth and development for Euronet, who seized an opportunity to expand its ability to meet customer expectation and enhance its brand. Outsourcing is a great way for companies like Euronet to capitalize on other companies' services and expertise. This article does a fine job of revealing an example of a company outsourcing to its competitive position in the market.