Question: This passge require analysis and breakdown In our simulated marketplace, many of the typical barriers or challenges to entering international marketing were removed from our
This passge require analysis and breakdown
In our simulated marketplace, many of the typical barriers or challenges to entering international marketing were removed from our path to allow for an easier learning experience. In the real world, corporations would need to spend more time exploring if the future market had the same need level as their markets in the United States. It is an easy error for American companies to make assuming that every international market has the same needs, wants, and demands as the current American market (Hill, 2019).
American corporations also need to take into consideration any possible cultural differences that could be present in future international markets. A marketing campaign that is effective in one national market may not be effective in another and could be offensive and harmful to the companys image. Before making a move into a new international market, a company must have taken the time to research the culture of the target market, paying attention to the religious views, customs, and morals of the new market. If a company wants to be successful in a new international market, it must pay attention to these things or their stint in the new market could be short-lived and expensive (Hill, 2019).
Of course, language can cause issues when expanding into a foreign market. Even though someone may have learned a foreign language, that does not guarantee that they can effectively communicate their intended message due to subtle nuances and dialect differences within languages. Marketing managers also have to make sure that the name of the company products translates into something meaningful in the new language.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
