This portion of the case study assignments will require you to conduct an analysis of the assigned organization through the use of various tools/matrices. It is important to conduct this analysis to better understand where the organization is positioned in the marketplace and identify areas in which it may need to improve, change, focus and so forth to gain a competitive advantage and be better positioned to ensure it achieves its organizational mission and objectives. The following analysis must include an analysis of the companys current HR activities. You will need to complete and submit the following: 1. SWOT Matrix and Analysis (comes from researching the firm (to include the HR function) industry, and competitors). It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Focus on internal and external analysis when completing this matrix. BUSI 694 Page 2 of 8 This matrix should be based on research and contain quantifiable metrics. Use the format for a SWOT analysis followed by a narrative with research support describing the items listed in each quadrant. Each quadrant should include a bullet list of 8-10 items including an analysis of the HR activities. Every bulleted item must contain an in-text citation. Each bulleted item should contain some element of quantifiable data/information. None of the included items can be a personal opinion or personal experience. Note: While it is not required (and will not impact your grade for the assignment)...If you are confident analyzing the companys financial statements, go to the next section of these instructions for more information. Utilize the course textbook to assist you in calculating the needed ratios. In doing this analysis, you will be better able to accurately identify the strength of the companys market position and its capacity and/or need for change. (See the additional information below for your assistance.) 2. Once the SWOT Matrix and Analysis is created, construct the TOWS also known as the Bivariate Strategy Matrix. [Note: Follow the same guidelines as above.] 3. Group Map create this based on the firm as a whole or a specific SBU, clearly identify which method you chose and why. Include the chart and a narrative description with research support. 4. Competitive forces analysis: Use PESTLE & Porters Five Forces as the foundation for this analysis. Clearly identify the factors that are impacting the firm, research is required to support the position taken in your narrative. Place the results of the Case Study: Data Analysis Assignment in a single document and post it to the Case Study: Data Analysis Assignment submission link. BUSI 694 Page 3 of 8 [Not Required] Additional Analysis Option: Historical Financial Statements (Use the last 3 years.) Income Statement Balance Sheet Statement of Cash Flows These can be downloaded from the SEC website. The financial statements should include horizontal (shown between the years) and vertical analysis (shown to the right of the last year of historical data). Ratio analysis for the ratios shown on Table 1 in the Guide to Case Analysis (CA) of the textbook: Profitability ratios Liquidity ratios Leverage ratios Activity ratios Price-to-earnings ratio The changes between years are included in the calculations. Competitor ratios to compare with the ratios that were calculated in item 2. These should be included on the same tab as the ratio analysis for the firm. Financial analysis should include comparisons to the firms main competitor as well as to the industry. o How does the financial position of the firm influence the strategic direction of the company? o This analysis should not be used to define what each ratio is rather it should clearly provide analysis based on the calculations as to the strategic choices and implications of the firms financial position. o A compare and contrast with the main competitor should be included in this section of narrative if included