Question: This positioning strategy allows a firm to highlight its competitive advantage as a cost - savings firm that offers quality goods at low - selling

This positioning strategy allows a firm to highlight its competitive advantage as a cost

-

savings firm that offers quality goods at low

-

selling

prices.

Multiple Choice

application

personalized sales support

product knowledge

price

/

quality relationship

Stephen Hawking is one of Hazel's heroes and inspired her to become a scientist. She models her approach to scientific research after Hawking. Her goal is to one day help advance

Hawking's theory on cosmology with a more contemporary take on the relationship between the general theory of relativity and quantum mechanics. According to the VALS framework,

Hazel would be classified as a

(n)

Multiple Choice

Thinker.

Striver.

Innovator.

Achiever.

Believer.

This positioning strategy allows a firm to highlight its competitive advantage

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