This project designed so students can apply the knowledge they have

attained over the course of the semester. Students may work individually or in groups of $2-3$

$($No more than $3$ students in a group. Each student must submit the project.$)$

The assignment is to develop a marketing launch plan for a new product, ThronePhones. The

objective is to present to management for their approval, which will also determine how much

funding will be allocated for the launch.

Deliverable: The end deliverable is a slide deck that incorporates the following sections and

topics below. Students are expected to read the case background and do some external web

research as they deem necessary to make the presentation as they would to management. The

specifics of the slide deck are at the end of this document.

Background: ThronePhones is introducing a new high$-$end headphone to the market, which

promises to be a great if not revolutionary product. Quality audio awareness is increasing, and

high definition $($HD$)$ audio is expected to grow substantially over the next $10$ years.